{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate today's movie theaters.
The most significant shock the film industry has encountered in 2025? The resurgence of horror as a main player at the UK film market.
As a style, it has remarkably surpassed earlier periods with a annual growth of 22% for the British and Irish cinemas: over £83 million this year, versus £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a film industry analyst.
The top performers of the year – a recent horror title (£11.4m), Sinners (£16.2m), the latest Conjuring installment (£14.98 million) and 28 Years Later (£15.54 million) – have all stayed in the multiplexes and in the public consciousness.
Although much of the industry commentary centers on the unique excellence of renowned filmmakers, their achievements point to something shifting between audiences and the category.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of creative value, the steady demand of frightening features this year implies they are giving audiences something that’s highly necessary: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” notes a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a respected writer of classic monster stories.
Against a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, witches, zombies and vengeful spirits resonate a bit differently with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” says an performer from a successful fright film.
“It’s the idea that capitalism sucks the life out of people.”
From film's inception, societal turmoil has shaped horror.
Experts highlight the boom of German expressionism after the WWI and the turbulent times of the 1920s Europe, with movies such as early expressionist works and a pioneering fright film.
Subsequently came the economic crisis of the 30s and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a commentator.
“So it reflects a lot of anxieties around immigration.”
The phantom of immigration shaped the just-premiered supernatural tale a recent film title.
The creator explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the current era of acclaimed, socially switched-on horror started with a clever critique launched a year after a divisive leadership period.
It sparked a fresh generation of horror auteurs, including various prominent figures.
“That period was incredibly stimulating,” recalls a filmmaker whose film about a violent prenatal entity was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a reappraisal of the overlooked scary films.
Recently, a new cinema opened in London, showing underground films such as a quirky horror title, The Fall of the House of Usher and the late-80s version of the expressionist icon.
The fresh acclaim of this “gritty and loud” genre is, according to the cinema founder, a clear response to the calculated releases pumped out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an specialist.
Besides the re-emergence of the deranged genius archetype – with several renditions of a classic novel on the horizon – he forecasts we will see scary movies in 2026 and 2027 addressing our present fears: about artificial intelligence control in the coming decades and “supernatural elements in political spheres”.
Meanwhile, a religious-themed scare film The Carpenter’s Son – which narrates the tale of holy family challenges after the messiah's arrival, and includes celebrated stars as the holy parents – is set for release in the coming months, and will undoubtedly send a ripple through the religious conservatives in the America.</